privacy policy
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last updated: september 4, 2025
owner: Alexandra Sharp, the love archive (“we,” “us,” or “our”)
location: copenhagen, denmark
this privacy notice explains how and why we may collect, store, use, and share your personal data when you:
visit our website;
book our services (weddings, maternity, couples);
communicate with us via email, forms, or social media; or
engage in any related activities ("services").
summary of key points
what do we process? we collect information you provide directly—contact details, event info, photographs, etc., and website usage data where consented.
do we process sensitive categories? no, we don't process sensitive personal data.
why? to deliver services, fulfil legal obligations, communicate with clients, improve offerings, and with consent, to promote our work.
who do we share with? only necessary third parties such as print labs, cloud storage providers, assistants, and legal advisors—all under confidentiality.
how do we protect data? through technical and organisational measures (e.g., encryption, backups).
your rights: including access, correction, erasure, data portability, and withdrawal of consent.
children's data: only handled with parental consent for sessions involving minors.
updates: we may update this notice; changes will be posted here.
full details follow below.
contents
01. what information do we collect?
02. how do we process your information?
03. what legal bases do we rely on?
04. when and with whom do we share your personal information?
05. how long do we keep your data?
06. how do we keep your information safe?
07. do we collect data on minors?
08. what are your privacy rights?
09. do-not-track signals
10. do residents of Denmark/EU have specific rights?
11. updates to this notice
12. how can you contact us?
01. what information do we collect?
in short: we collect personal information you provide—name, contact, event details, financial info, photographs, and optionally, website interaction data (cookies/analytics), with your consent.
02. how do we process your information?
in short: we process your data to deliver and improve services, communicate with you, comply with legal obligations, and—where consented—promote our work.
activities include:
providing booking and photography services
responding to inquiries and contracts
managing payments and invoices
delivering final galleries and previews
marketing with consent (e.g., sharing images in portfolio)
maintaining backups and archives
03. what legal bases do we rely on?
in short: we only process personal data when we have a valid legal basis, such as:
contractual necessity (providing your session/shoot)
legal obligation (e.g., tax requirements)
legitimate interests (e.g., improving services)
consent (e.g., public sharing of images, analytics)
04. when and with whom do we share your personal information?
in short: we only share with trusted third parties on a need-to-know basis, such as:
print labs, album makers
cloud storage or website hosting providers
second shooters or assistants (bound by confidentiality)
accountants and legal advisors
we never sell or lease your personal data.
05. how long do we keep your data?
in short: we retain your data only as long as necessary for the purposes described, unless law requires otherwise.
typical retention periods:
client data & invoices: up to 6 years (Danish tax law)
photographs: as long as needed professionally or until you request deletion
communication records: up to 3 years post-project
analytics/cookies: per service provider policy
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06. how do we keep your information safe?
in short: we use technical and organisational security measures (e.g., secure backups, access controls) to safeguard your data.
note: no system is completely secure—transmitting information is at your own risk.
07. do we collect data on minors?
in short: we don’t intentionally collect data from minors under 18 unless part of a session with parental consent, and we handle any such data with care.
08. what are your privacy rights?
in short: if you're in the EU/Denmark, you have rights to:
access your data
correct or delete it
restrict or stop processing
withdraw consent
receive your data in a transferable format
lodge complaints with the Danish Data Protection Agency (Datatilsynet)
09. do-not-track signals
in short: we currently do not respond to "Do Not Track" signals from browsers.
10. rights for EU/Denmark residents
in short: you have enhanced rights under GDPR. to exercise them, contact us via details below.
11. updates to this notice
in short: we may update this privacy notice. any changes will be posted here with the revised "last updated" date.
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12. how can you contact us?
if you have questions or wish to exercise your data rights, email: alexandrakimsharp@gmail.com